FIRESTAR & PARKER YOUNG

Disasters are not funny, but exaggerating certain scenarios for a memorable magazine ad can be. Graphic Works created awareness and interest around Parker-Young’s capabilities and responsiveness in water damage and disaster remediation and reconstruction using clever headlines with obviously ironic visuals.

• Our graphic designers and Photoshop illustrators delivered a campaign of ads with a light touch to talk about a serious subject.
• We combined a clever message with highly memorable visuals to quickly engage the audience.
• We used humor to communicate how Parker-Young can make a customer’s task of cleaning up after damaging situations easier and less stressful.
• We made sure that the headline was easily read even if the funny graphics got the reader’s attention first.