DIGITAL, TRADITIONAL AND PHOTOGRAPHIC ILLUSTRATION

WHAT WE DID

Project: Stylized Illustration for Farm Equipment Manufacturer

Graphic Works was tasked with communicating a new technology for creating more compact hay bales for Bale Band-It. We chose to use a computer rendering, showing all parts of the machine in stunning detail. Photorealistic illustration of large machines can often be a cleaner, more efficient and cost-effective method than in-the-field photography.

Believe it or not, this illustration of a hay baling machine is not a studio photograph. Instead it is a painstakingly realistic, hand-illustrated vector art graphic that could be enlarged to the size of a barn without any degradation in quality. Our expert illustrators and graphic artists made the farm equipment look “better than new.” This graphic was used in media from print to web.