MARKETING COMMUNICATIONS EXCELLENCE
PUBLICATION & REPORT DESIGN
For a design and communications firm, long-format publications and reports are both a blessing and a curse. The blessing is having a bigger canvas that allows you to work from a broader palette. The curse is taking a lot of content and factual information and creating a printed piece to conveys that information in a visually engaging and reader-friendly form.
Oh, and did we mention the complications presented by the piece’s target audience? Some need to appeal to the B2B reader, like investors or employees. Others need to capture the imagination of consumers and National Parks visitors. At Graphic Works, we’re proud to say we’ve met that challenge and owned it!