McKenna, Long & Aldridge

McKenna, Long & Aldridge is a U.S.-based international law and public policy firm. It has more than 575 attorneys and public policy advisors in 15 offices and 13 cities, providing legal, business, and public policy solutions. They hired Graphic Works to design their annual report. We organized large amounts of content with title page dividers that identified their different strategic offerings.

We used targeted graphics for each major section, typographic word puzzles and letter-perfect typography to visually describe the company’s objectives and how they succeeded in fulfilling them. This annual reports is definitive proof a design firm like Graphic Works can bring added value to a publication, increasing the chances it will be read. Case closed.