GRAPHIC DESIGN FOR CATALOGS
WHAT WE DID
Project: Catalog for Industrial Pump Manufacturer
Graphic Works successfully created a catalog for trade show and sales rep use that “pumped up” Flux/Renner’s status as a premier industrial pump manufacturer. The catalog heightened potential customers’ awareness of features and benefits of specialized centrifugal pumps that are use from anything from pumping viscous oils to chocolate. The narrow target audience allowed us to convert information on a high technical level.
- Our graphic artists utilized a visual presentation that demonstrated the product’s use instead of just product photos.
- This approach “immersed” the reader into the liquid environment in which the pumps function.
- Our copywriter used short, on-point copy blocks that called out specific product benefits, like “run-dry” capabilities.
- The result was an easy-to follow catalog that enabled the reader to quickly access information about pumps for their particular application.