GRAPHIC DESIGN FOR CATALOGS
U.S. HOSE & COUPLING
WHAT WE DID
Project: Catalog for Industrial Hose Products Company
U.S. Hose manufactures a wide variety of hoses and couplings for fire fighting, industrial and commercial applications. Graphic Works was tasked with creating a supplemental catalog to introduce customers to what was new in their portfolio of products.
- To minimize production costs, our graphic designers used a clever mix of original, customer-provided and stock photography.
- Our in-house product photographer created a hero photo for use on the cover of the catalog. The photographer worked closely with the art director to get the exact lighting that was requested to make a ribbed hose more interesting.
- Our graphic artists used application-specific photography to introduce the various sections of the catalog.
- Our production artists divided the catalog into sections, detailing product features/benefits by category.