Short for logotype, historically, a logo is a single piece of pre-cast type printers used to “slug” or identify a particular advertiser in a newspaper, magazine or brochure. While printing technology has changed mightily in the last century, the power of a logo remains. Close your eyes and think soft drinks, athletic shoes, airlines, or overnight delivery services. We’ll bet you think of those companies’ logos as you visualize them.

Logos and brands are deeply entwined, so creating effective logos can be a real challenge for any graphic designer. The logo must speak to the customer’s product and position and create a mental “bookmark” for the user that makes the company uniquely identifiable. Graphic Works is proud to have a solid reputation for creating logos that work effectively for company branding.