PROFESSIONAL PACKAGE DESIGN SERVICES
WHAT WE DID
Project: Package Design for Athletic Equipment
Heart rate monitors can be key equipment for athletes (and the rest of us) trying to maximize their caloric burn during a vigorous workout. Anova’s heart rate monitors come disguised conveniently as watches making them easy to use at a glance.
Graphic Works designed Anova Sports’ retail packages for maximum shelf appeal in the competitive sports equipment segment. Using innovative clear plastic packaging, each heart rate monitor seems to be suspended in air. Two models are easily distinguished by effective use of color and key features.