SHOWA BEST GLOVE

Showa Best Glove did it again, creating a revolutionary product in the disposable glove industry. Graphic Works was hired to introduce Green-Dex, the first-ever biodegradable nitrile glove. Compared to competitor’s gloves, Green-Dex quickly breaks down in landfills. This solves a complex environmental problem posed by traditional discarded rubber products that take hundreds of years to degrade.

• Our graphic designers and photographers collaborated to make visuals that quickly communicate the ability of the glove to biodegrade.
• The theme of the advertisement capitalized on the growing interest of manufacturers and other companies in sustainability.
• Our copywriter kept the text succinct and on point. leaving the reader with a memorable headline that put a twist on a common catch phrase… with Green-Dex you can improve your “carbon handprint.”
• Our graphic designers branded the advanced Green-Dex technology with a symbolic and memorable logo of a tree made from gloves. This logo mark was utilized for other products as the biodegradable segment grew.