GRAPHIC DESIGN FOR CATALOGS
SPRAY FOAM SYSTEMS
WHAT WE DID
Project: Large Catalog Design and Production
SFS offers its clients a mind-boggling array of services and products. In fact, it took Graphic Works 189 pages to describe all of them in a massive industrial catalog. Organization of this much content was key to make it as easy as possible for their customers to “index” and comprehend SPS’s total product spectrum.
- Our graphic designers used technical illustrations and “exploded diagrams” to communicate parts and accessories availability while also giving these pages a secondary function as “how to” repair guides.
- Preplanning of the vast amounts of information allowed our graphic artists to color code specific product groups that made it easy for end-users to find information quickly.
- Our catalog experts used product-specific photography and “call-out” copy to enhance rapid comprehension of product-specific features and benefits.