DIGITAL, TRADITIONAL AND PHOTOGRAPHIC ILLUSTRATION
WHAT WE DID
Project: Technical Illustrations for Installation Guides
Kimberly-Clark is easily recognized in the consumer market for towel and tissue brands like Viva, Scott and Kleenex. Less known is that the company’s professional sector is one of the world’s leading manufacturers of towel, tissue and soap for commercial and industrial use. This requires not only manufacturing the products, but in engineering and producing dispensers that put product in users’ hands in an efficient and cost effective way.
For over a decade, Graphic Works has produced vector line art for various Kimberly-Clark products. Our detailed technical illustrations are used in instructional sheets for assembly or refilling. In some cases, we would work from the only existing, secret prototype as a drawing source. We created step-by-step “idiot proof” instructions, figuring out the most logical way to communicate using just diagrams and very little text if any.